I hadn’t realized how huge Whatsapp’s free messaging service had become until I was in Colombia and everyone and their mother was asking me, ‘¿Tienes Whatsapp?’. Sharing the plight of a womanizing gangster (hard out there for a pimp, etc.), Cartel de Santa came out with a video for ‘Los Mensajes del Whatsapp’ two days ago and it’s already wickedly close to 2 Million Youtube views. Filmed in Tulum, Quinta Roo, home to a pre-columbian Maya walled city, we see Babo topless and tatted up while two ladies lounge around in bikinis. The song is as lazy as the girls playing on their phones, but god damn it–it’s catchy! You may consider the washed-out Babo as a lucky man, but as he says ‘que a las dos le pertenezco/ que las dos tienen puesto/ que para ser honesto/ siento que me las merezco’… At least he’s honest.